Cellenium Deploys M-Commerce Parking System At The Weizman Science Park 

Enables cellular subscribers to use their existing mobile phones for parking 

M-Commerce Parking System Enables Motorists To Enter And Exit
Parking Via Existing Cell-Phones & Other Cellular Devices

Tel Aviv, Israel (October 17, 2000) – Cellenium Ltd., a leading provider of m-Commerce solutions and services, has deployed its cellular-based gated lot parking system at the Weizmann Science Park in Rehovot, Israel. The m-Commerce parking system, Cell-U-Park, enables cellular subscribers to use their existing mobile phones to access and exit parking in a simple to use and secure manner. The parking facilities at the 85,000 square meters Weizmann Science Park operate at full capacity and serve about 60 hi-tech and start-up companies. The Science Park is owned by Africa-Israel, a leading Israeli development and Real Estate conglomerate.

Cellenium provides end-to-end m-Commerce services and solutions enabling consumers to use their existing cell-phones to order and pay for goods and services, and receive personalized promotions in a universal, user-friendly, secure, and cost effective way. In parallel, Cellenium’s solutions and services enable merchants to securely accept m-Commerce payments and use the existing cellular infrastructure for on-line marketing.

Cellenium operates its m-Commerce services through M-commerce Service Providers (MSPs) in conjunction with strategic local, regional, and global partners worldwide. In parallel, the company licenses its products as turnkey solutions to enterprises and service providers, tailoring the platform to address specific market needs. The platforms and applications are based on a proprietary messaging technology, as well as incorporation of existing data communication protocols and bearers, including wireless Internet protocols, SMS, CDPD and GPRS channels.

The Weizmann Science Park deployment marks the first commercial rollout of Cellenium’s m-Commerce parking system, following the nationwide deployment of the company’s refueling and “pure” m-Commerce vending system. Cellenium is also pilot-testing other m-Commerce applications with additional strategic partners worldwide.

The Africa-Israel group indicated that it intends to deploy Cellenium’s m-Commerce parking application in additional parking sites across Israel, including its fashionable Ramat Aviv Shopping Center and its corporate buildings in Tel Aviv.

The Weizmann Science Park is the largest Africa-Israel owned industrial park. There are a variety of hi-tech and bio-tech companies within the park, including Indigo, Biotechnology General, Interpharm, and others. The Park operates at a 100% occupancy rate and offers a variety of services such as travel agencies, insurance agencies, financial services, dining facilities, fitness center, and more.