01/02/2001 
Cellenium Joins Mobile Payment Forum 



New Industry Group to Foster Standards, Advance Global Market for Mobile Commer 

February 1st, 2001 – Cellenium, world leader in M-Commerce Solutions, has joined the Mobile Payment Forum, a global, cross-industry group formed to enable secure, user-friendly mobile payment transactions and expand the overall market for mobile (m) commerce. Founded by American Express Company, JCB Co., Ltd., MasterCard International and Visa International, the Mobile Payment Forum aims to standardize the building blocks necessary to deploy global solutions for secure mobile payments.
Focusing on payment card transactions, which are used in almost 93 percent of all e-commerce payments (1), the Mobile Payment Forum will address key areas such as interoperability passwords, cardholder authentication, and encryption methods. Led by a Board of Directors comprised of leading mobile, technology and financial companies, the Forum will develop requirement documents, white papers, use cases, and technical specifications. The Forum will also drive collaborative work with other industry consortia and standards bodies.

(1)Source:Gartner Group, 2001

“We are very pleased to welcome Cellenium to the Mobile Payment Forum,” said the Forum’s co-president, Simon Pugh, Vice President, Standards and Infrastructure, at MasterCard International. “As a global, cross industry organization, the Mobile Payment Forum places great emphasis on the contributions from organizations such as Cellenium. These contributions will play a major part in helping us to achieve our goals quickly and efficiently.”


About Cellenium
Cellenium, founded in 1999, with headquarters in Israel, and offices in New York, Sacramento and Singapore develops implements and operates m-Commerce platforms and applications globally.
M-Commerce services provided by Cellenium include, for example, refueling (and other service station services), vending (launched with leading bottlers), parking (for private lots and municipalities), taxi services, fast food, and ticketing. These solutions are marketed to and being deployed by, merchants, cellular operators, financial institutes and other service providers worldwide. The platforms and applications are based on Cellenium's messaging technologies as well as the integration of other advanced communication and payment technologies.
Cellenium is an affiliate of Elbit-Elron (NASDAQ-ELBT, ELRN), one of Israel's premier high-tech groups in Israel.

About the Mobile Payment Forum
The Mobile Payment Forum brings together leading organizations from the mobile and financial industries to create a foundation for standardized, secure and authenticated mobile payments, based on payment-card accounts. Founders American Express Company, JCB Co., Ltd., MasterCard International and Visa International all bring extensive experience in creating interoperable global payment standards and specifications and a knowledge of payments in emerging channels. Membership will include key financial institutions, telecommunications operators, wireless-device manufacturers, merchants, content providers and software and hardware developers and vendors. The Mobile Payment Forum is a non-profit membership organization, incorporated in the state of Delaware in the United States. For more information, visit www.mobilepaymentforum.org.