1. System Overview

Cell-F is a complete end-to-end system that addresses the needs and unique environments of service station operators, in order to increase sales of both fuel and non-fuel goods and services. In addition to enabling cellular payment, Cell-F brings an array of valuable features to the service station, utilizing the mobile phone as an interactive medium. The system's functionalities include:

Subscriber management (registration, CRM, etc.)
Transaction processing
Collection & settlement
Billing
Personalized target marketing (M-Coupons)
Advertising

These features bring convenience, interactivity, and value to consumers and station owners.