3. Consumer Benefits

Cell-F Gratification
Combining the versatility of mobile communications with the speed and convenience of on-line authorization and transactions, Cell-F provides today's consumer with an attractive range of benefits:

Convenient & Fast - Cell-F shortens the transaction time and eliminates the need for cash, cards, or any other currency.

Other Goods and Services - Not just fuel, but other service station goods and services can be purchased via Cell-F.

Instant Redemption of Benefits - Motorists can immediately redeem on-line promotional and loyalty rewards from station or non-station member retail outlets.

Roaming Capability - The service can be made available to roamers, without hassles of foreign currencies.

Secure - The system employs advanced electronic security measures which reduce fraud related to service station transactions.

Flexible Payment Modes - A variety of payment options are available. Motorists can pay via credit, debit, mobile phone bill, or Cellenium's pre-paid M-Purse.

Available Today - Cell-F is available today and can be used with all existing cellular handsets.