2. Ticket Operator Benefits
The entire transaction, including order, authorization, and ticket issuance is automated, saving on ticketing agents and other operating costs. It also reduces fraud by eliminating cash, cards, and other non-secure modes of payment.
The two-way online interactivity of mobile communications provides a unique opportunity for personalized promotions, thereby generating more value to consumers and higher revenues for operators. In addition, the service includes on-line loyalty programs and last minute services to members.