Mobile commerce

The cell phone (or mobile phone, as it is known in some places), which for many has become the communication tool of choice, is also the ideal instrument for on-line ordering, reservations, and payments. It enables users to access services anywhere at any time, and make purchases quickly and easily, without the need for cash or cards. For merchants, it provides an opportunity to cultivate consumer loyalty via personalized services, and reduce cash management resulting in greater revenues and efficiencies.